Olá,

Hey there,

Hej,

Olá, Hey there, Hej,

Experience

I’m a design leader who likes staying close to the work. I work across product strategy, research, brand, and craft - turning ambitious, often ambiguous ideas into experiences that feel simple, coherent, and distinctly their own.

Over the past 10+ years, I’ve worked across startups, fintechs, agencies, and global companies including EBANX, Verizon Connect, and Spotify. I joined Spotify in 2019, where I helped shape its expansion beyond music, working across podcasts, audiobooks, and emerging AI experiences.

I later led design for the introduction of audiobooks to Spotify’s mobile experience, working across Personalization, Editorial, Wearables, TV, Product, Insights, and Engineering to establish the experience and its foundations for future growth. Alongside the launch, I explored the longer-term vision and helped shape the roadmap for what audiobooks could become on Spotify.

Today, I lead design at Hook, where we’re building new ways for people to express themselves and connect through music. My scope spans product, research, and brand - from shaping product direction and designing core experiences to growing the design practice and making sure Hook feels coherent across mobile, web, and everything around the product.

I also design and build products independently. Cambio, Zoetrope It, and the products I’m currently exploring give me a place to experiment, learn new technologies, and stay close to what it takes to turn an idea into something people can actually use.

Want to talk design, music, products, or something I’m building? Say hi on LinkedIn or send me an email.

Expertise

Design leadership & Strategy – I help teams turn ambiguity into direction, connecting user needs, business opportunities, and product strategy while creating the conditions for designers to do their best work.

Product & Craft – I stay hands-on, from early concepts and prototypes to interaction, visual design, motion, and the details of shipped experiences. I care deeply about making products that are both easy to understand and memorable to use.

Research & Product Insights – I use research to bring teams closer to the people we’re designing for - combining qualitative insight, behavioral data, and experimentation to challenge assumptions and inform product decisions.

Teams & Collaboration – I build collaborative environments where Design, Product, Engineering, Research, and Brand can contribute early and openly. I care about clarity, ownership, constructive critique, and a culture where high standards don’t require unnecessary process.